NYCFC MATCHDAYS & FAN ZONES

SPORTS
Written By Samantha Wills

District produces a full matchday journey for New York City FC — beginning before fans even enter the stadium. From the moment they step off the subway or arrive in the car park, the experience builds: the march led by supporters’ groups, immersive content on the archway screens at The Cube, and a fan fest at Citi Plaza with music, activations and vendors.

Our Role

  • Event design & build

  • Staffing, management & operations

  • Fan zone, marching band, and sponsor activations

  • On-site logistics, trucking, and gear movement

Highlights

  • Iconic march led by Third Rail & Templados

  • Custom archway animatics at The Cube

  • Full Fan Fest experience at Citi Plaza

  • Seamless transition to the stadium, creating a true Home Away from Home for supporters

Samantha Wills https://www.samanthawills.com
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