BMW LAUNCH & ACTIVATIONS

BRAND
Written By Samantha Wills

Luxury Innovation Meets Live Experience

To launch BMW’s flagship electric vehicles, District produced a high-impact reveal and a multi-stop tri-state tour. We followed with premium activations at NYC Wine & Food Festival, introducing BMW Electric to influential audiences with memorable touchpoints.

Our Role

  • Launch experience design & build

  • Touring activations & logistics

  • Premium audience engagement

Highlights

  • Multi-stop tri-state tour

  • High-profile debut activation

  • Premium showcase at NYC Wine & Food Festival

Samantha Wills https://www.samanthawills.com
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